Prepared for YMCA Cheltenham by Adrian Taylor, 2026-10-05. If you work there and would rather this page came down, say so and it comes down.
YMCA Cheltenham: what the records show, and what we could do together
Adrian Taylor runs Charity in a Box, after twenty years working in charities and public services. About Adrian.
1. What you say, and where we read it
We read your website (Home - YMCA Cheltenham) and your public channels.
“We believe in providing a space where everyone can feel a sense of belonging.” (ymcacheltenham.com)
Figures you publish: “As a part of YMCA England & Wales, we’re proud to be supporting 700 different communities 0 children, young people and parents supported Resident's Zone Are you a resident at the YMCA Cheltenham?”; “Today, YMCA has grown to serve more than 65 million people in 120 countries regardless of age, race, gender, sexual orientation or socio-economic background.”; “1984 Today YMCA has over 58 million members in 119 countries worldwide.”
Your channels: youtube (read); linkedin (closed to readers, not read); facebook (closed to readers, not read); instagram (closed to readers, not read).
2. Gloucestershire’s charities, from outside
1,024 charities are based in Gloucestershire, 15.9 for every 10,000 residents, where 17% of residents are on low incomes. 20% show under three months’ reserves or three years of deficits on their latest return; 10% take half or more of their income from government. The five largest hold 30% of the area’s charity income.
Young people in Gloucestershire
In Gloucestershire, the national network for your field (young people) sits above the middle of England's areas for the number of people counted there (gold in the chart below where a field has none recorded here or is in the thinnest fifth). Across England, 19,728 charities outside the field say in their own reports that they serve the same people, against 2,789 in it.
The 25 fields, against England
For each field of charity work we have mapped, where Gloucestershire stands among England’s 152 areas for the presence of the national network per person in need. Gold bars are the fields where no presence is recorded here: 1 of 25.
Youth centres
Local infrastructure
Unpaid carers
Hospice care
Mental health
Drug and alcohol services
Food aid
Community foundations
Rural communities
Learning disability
Legal help
Disability services
Older people living alone
Families with young children
Community transport
Befriending
Dyslexia
Young people with SEND
Kidney patients
Young people
Veterans
Cadets
Homelessness
Almshouses
Riding for the disabled
Gloucestershire: the bar is where the area stands among England's 152 areasnone recorded here, or in the thinnest fifthEngland's median area
Point at a bar for its figures.
Who does the work here, by register purpose
Gloucestershire1,024 charities
Education/training507
General charitable purposes280
Religious activities203
Arts, culture, heritage, sci…183
Disability172
Health153
Poverty relief150
Amateur sport140
Economic/community developme…138
Environment126
Recreation105
Other purposes77
A charity records up to three purposes, so the circles overlap. Point at one for its count.
Researchers who studied how charities support people with dementia across the United Kingdom concluded:
“National and local data sources could help charities and commissioners begin to identify inequalities of provision.”
Mayrhofer, Goodman, Lafortune, Smeeton, Littlechild, Shora and Bunn, Voluntary Sector Review, first published 2021. Read the paper.
This page is that view for Gloucestershire.
3. Sample campaign
Three posts in your voice from the figures above, each with its picture, ready to use. Every figure is from public information and no charity is named.
Bluesky / X: Young people in Gloucestershire: the national network's presence, for the people counted here, sits above the middle of England's areas. Who else does the work: https://www.charityinabox.uk/offers/ymca-cheltenham.html
LinkedIn: Young people in Gloucestershire: the national network's presence, for the people counted here, sits above the middle of England's areas. Who else does the work: https://www.charityinabox.uk/offers/ymca-cheltenham.html
Built from public information; no charity is named.
Bluesky / X: 1,024 charities are based in Gloucestershire: 15.9 for every 10,000 residents. We've read what they say they do. https://www.charityinabox.uk/offers/ymca-cheltenham.html
LinkedIn: 1,024 charities are based in Gloucestershire: 15.9 for every 10,000 residents. We've read what they say they do. https://www.charityinabox.uk/offers/ymca-cheltenham.html
Built from public information; no charity is named.
Bluesky / X: 20% of Gloucestershire's charities show under three months' reserves or three years of deficits on their latest return. Which fields, and who else is at work: https://www.charityinabox.uk/offers/ymca-cheltenham.html
LinkedIn: 20% of Gloucestershire's charities show under three months' reserves or three years of deficits on their latest return. Which fields, and who else is at work: https://www.charityinabox.uk/offers/ymca-cheltenham.html
Built from public information; no charity is named.
Your area's charities from outside, with your own field first: how thin the known network is here for the people you work with, who else does the work, how exposed the area's charities are, what the money looks like. A page like this one, in full, refreshed each quarter.
£600 once, or £1,200 a year with four refreshes
A campaign from the findings
Three to five posts a month in your voice, each with its picture, from your area's own figures.
£250 a month
The first month: a twenty-minute call, your page in full within a week, and the first campaign posts the week after. Prices are set by income band from the public register and are the same for everyone in the band.
5. How to say yes
Reply to the email with a day that suits, call or text Adrian on the number in the email (it is on the Contact page too), or write to adrian@charityinabox.uk.
What this can and cannot say. These are counts over groups of charities and places from their own returns and reports and from national statistics. They do not rank any charity, name any, or say why. A thin field is one where the known network is thin for the people counted here, not one where nobody is helped.
Built from public information: the Charity Commission for England and Wales register and the annual reports charities file with it (OGL v3.0); Census 2021 (ONS); the English Indices of Deprivation 2025 (MHCLG); the Claimant Count (ONS). Privacy.