Charity in a Box

Prepared for Swindon Dial a Ride by Adrian Taylor, 2026-10-05. If you work there and would rather this page came down, say so and it comes down.

Swindon Dial a Ride: what the records show, and what we could do together

Adrian Taylor

Adrian Taylor runs Charity in a Box, after twenty years working in charities and public services. About Adrian.

1. What you say, and where we read it

We read your website (Accessible transportation for people in Swindon | Dial A Ride).

  • “We believe that everyone has the right to travel and access all the facilities and opportunities that Swindon has to offer.” (dialarideswindon.org.uk)
  • “Our services provide a lifeline to help people to get out more, feel less isolated and more independent.” (dialarideswindon.org.uk)
  • “We have a dedicated team of staff and volunteers who work together to ensure that every effort is made to meet the demand for our services.” (dialarideswindon.org.uk)

2. Swindon’s charities, from outside

Swindon's charities at a glance. 196 charities are based here: 8.4 for every 10,000 residents. 16% show under three months' reserves or three years of deficits on their latest return. 93% of the area's charity income is held by its five largest charities. The records show no presence of the national network in Swindon in 12 of 25 fields of charity work, and Swindon is in the thinnest fifth of England's areas in 1 more.

196 charities are based in Swindon, 8.4 for every 10,000 residents, where 20% of residents are on low incomes. 16% show under three months’ reserves or three years of deficits on their latest return; 13% take half or more of their income from government. The five largest hold 93% of the area’s charity income.

Community transport in Swindon

In Swindon, the national network for your field (community transport) sits above the middle of England's areas for the number of people counted there (gold in the chart below where a field has none recorded here or is in the thinnest fifth). Across England, 524 charities outside the field say in their own reports that they serve the same people, against 176 in it.

The 25 fields, against England

For each field of charity work we have mapped, where Swindon stands among England’s 152 areas for the presence of the national network per person in need. Gold bars are the fields where no presence is recorded here (12 of 25) and those in the thinnest fifth of areas (1).

Almshouses: 0 per 10,000 Almshouses: people aged 60 and over in income deprivation as a share of residents here, against 5.4 in England's median area; higher than 0% of England's areas; in the thinnest fifthBefriending: 0 per 10,000 Befriending: people living alone as a share of residents here, against 0 in England's median area; higher than 0% of England's areas; none recorded here, as in 86 of England's 152 areasDyslexia: 0 per 10,000 Dyslexia: pupils with a specific learning difficulty as a share of residents here, against 0 in England's median area; higher than 0% of England's areas; none recorded here, as in 104 of England's 152 areasFamilies with young children: 0 per 10,000 Families with young children: children under five as a share of residents here, against 0.6 in England's median area; higher than 0% of England's areas; none recorded here, as in 68 of England's 152 areasHomelessness: 0 per 10,000 Homelessness: households found homeless as a share of residents here, against 0 in England's median area; higher than 0% of England's areas; none recorded here, as in 91 of England's 135 areasKidney patients: 0 per 10,000 Kidney patients: adults with chronic kidney disease as a share of residents here, against 0.2 in England's median area; higher than 0% of England's areas; none recorded here, as in 75 of England's 151 areasCommunity foundations: 0 per 10,000 Community foundations: local charities as a share of residents here, against 9.4 in England's median area; higher than 0% of England's areas; none recorded here, as in 44 of England's 152 areasOlder people living alone: 0 per 10,000 Older people living alone: people aged 66 and over living alone as a share of residents here, against 0 in England's median area; higher than 0% of England's areas; none recorded here, as in 85 of England's 152 areasRiding for the disabled: 0 per 10,000 Riding for the disabled: disabled people as a share of residents here, against 0.3 in England's median area; higher than 0% of England's areas; none recorded here, as in 46 of England's 152 areasYoung people with SEND: 0 per 10,000 Young people with SEND: young people aged 16 to 25 with EHC plans as a share of residents here, against 12.9 in England's median area; higher than 0% of England's areas; none recorded here, as in 41 of England's 151 areasYouth centres: 0 per 10,000 Youth centres: young people aged 8 to 18 as a share of residents here, against 0 in England's median area; higher than 0% of England's areas; none recorded here, as in 134 of England's 152 areasYoung people: 0 per 10,000 Young people: young people (Census 2021) as a share of residents here, against 0.4 in England's median area; higher than 0% of England's areas; none recorded here, as in 54 of England's 152 areasVeterans: 0 per 10,000 Veterans: veterans (Census 2021 TS071) as a share of residents here, against 1.8 in England's median area; higher than 0% of England's areas; none recorded here, as in 42 of England's 152 areasCadets: 0.8 per 10,000 Cadets: young people aged 10 to 18 as a share of residents here, against 1.0 in England's median area; higher than 36% of England's areasHospice care: 1.2 per 10,000 Hospice care: residents aged 75 and over (Census 2021 TS007) as a share of residents here, against 1.0 in England's median area; higher than 64% of England's areasMental health: 4.5 per 10,000 Mental health: people on GP mental health registers as a share of residents here, against 2.7 in England's median area; higher than 68% of England's areasCommunity transport: 1.6 per 10,000 Community transport: households with no car or van as a share of residents here, against 0.7 in England's median area; higher than 69% of England's areasDrug and alcohol services: 7.6 per 10,000 Drug and alcohol services: people estimated to use opiates and/or crack cocaine as a share of residents here, against 4.3 in England's median area; higher than 80% of England's areasDisability services: 1.1 per 10,000 Disability services: disabled people as a share of residents here, against 0.5 in England's median area; higher than 80% of England's areasLearning disability: 6.8 per 10,000 Learning disability: people on GP learning disability registers as a share of residents here, against 3.9 in England's median area; higher than 80% of England's areasRural communities: 0.4 per 10,000 Rural communities: people in rural neighbourhoods as a share of residents here, against 0.1 in England's median area; higher than 83% of England's areasUnpaid carers: 1.6 per 10,000 Unpaid carers: unpaid carers (Census 2021) as a share of residents here, against 0.6 in England's median area; higher than 91% of England's areasLocal infrastructure: 70.9 per 10,000 Local infrastructure: local charities as a share of residents here, against 31.8 in England's median area; higher than 93% of England's areasFood aid: 3.7 per 10,000 Food aid: people on Universal Credit as a share of residents here, against 1.1 in England's median area; higher than 95% of England's areasLegal help: 0.4 per 10,000 Legal help: people on low incomes as a share of residents here, against 0.1 in England's median area; higher than 95% of England's areas
Almshouses
Befriending
Dyslexia
Families with young children
Homelessness
Kidney patients
Community foundations
Older people living alone
Riding for the disabled
Young people with SEND
Youth centres
Young people
Veterans
Cadets
Hospice care
Mental health
Community transport
Drug and alcohol services
Disability services
Learning disability
Rural communities
Unpaid carers
Local infrastructure
Food aid
Legal help

Swindon: the bar is where the area stands among England's 152 areasnone recorded here, or in the thinnest fifthEngland's median area

Point at a bar for its figures.

Who does the work here, by register purpose

Education/training: 100 charitiesReligious activities: 67 charitiesGeneral charitable purposes: 52 charitiesDisability: 42 charitiesPoverty relief: 36 charitiesArts, culture, heritage, science: 32 charitiesOther purposes: 26 charitiesEconomic/community development, employment: 24 charitiesHealth: 22 charitiesAmateur sport: 21 charitiesRecreation: 20 charitiesEnvironment: 18 charities
Swindon196 charities
Education/training100
Religious activities67
General charitable purposes52
Disability42
Poverty relief36
Arts, culture, heritage, sci…32
Other purposes26
Economic/community developme…24
Health22
Amateur sport21
Recreation20
Environment18

A charity records up to three purposes, so the circles overlap. Point at one for its count.

Researchers who studied how charities support people with dementia across the United Kingdom concluded:

“National and local data sources could help charities and commissioners begin to identify inequalities of provision.”

Mayrhofer, Goodman, Lafortune, Smeeton, Littlechild, Shora and Bunn, Voluntary Sector Review, first published 2021. Read the paper.

This page is that view for Swindon.

3. Sample campaign

Three posts in your voice from the figures above, each with its picture, ready to use. Every figure is from public information and no charity is named.

Community transport in Swindon

Bluesky / X: Community transport in Swindon: the national network's presence, for the people counted here, sits above the middle of England's areas. Who else does the work: https://www.charityinabox.uk/offers/swindon-dial-a-ride.html

LinkedIn: Community transport in Swindon: the national network's presence, for the people counted here, sits above the middle of England's areas. Who else does the work: https://www.charityinabox.uk/offers/swindon-dial-a-ride.html

Built from public information; no charity is named.

Download the picture (1200 by 630)

196 charities are based in Swindon

Bluesky / X: 196 charities are based in Swindon: 8.4 for every 10,000 residents. We've read what they say they do. https://www.charityinabox.uk/offers/swindon-dial-a-ride.html

LinkedIn: 196 charities are based in Swindon: 8.4 for every 10,000 residents. We've read what they say they do. https://www.charityinabox.uk/offers/swindon-dial-a-ride.html

Built from public information; no charity is named.

Download the picture (1200 by 630)

16% of Swindon's charities are running thin

Bluesky / X: 16% of Swindon's charities show under three months' reserves or three years of deficits on their latest return. Which fields, and who else is at work: https://www.charityinabox.uk/offers/swindon-dial-a-ride.html

LinkedIn: 16% of Swindon's charities show under three months' reserves or three years of deficits on their latest return. Which fields, and who else is at work: https://www.charityinabox.uk/offers/swindon-dial-a-ride.html

Built from public information; no charity is named.

Download the picture (1200 by 630)

4. What working together looks like

What you getWhat it costs
The area reportYour area's charities from outside, with your own field first: how thin the known network is here for the people you work with, who else does the work, how exposed the area's charities are, what the money looks like. A page like this one, in full, refreshed each quarter.£600 once, or £1,200 a year with four refreshes
A campaign from the findingsThree to five posts a month in your voice, each with its picture, from your area's own figures.£250 a month

The first month: a twenty-minute call, your page in full within a week, and the first campaign posts the week after. Prices are set by income band from the public register and are the same for everyone in the band.

5. How to say yes

Reply to the email with a day that suits, call or text Adrian on the number in the email (it is on the Contact page too), or write to adrian@charityinabox.uk.

What this can and cannot say. These are counts over groups of charities and places from their own returns and reports and from national statistics. They do not rank any charity, name any, or say why. A thin field is one where the known network is thin for the people counted here, not one where nobody is helped.

Built from public information: the Charity Commission for England and Wales register and the annual reports charities file with it (OGL v3.0); Census 2021 (ONS); the English Indices of Deprivation 2025 (MHCLG); the Claimant Count (ONS). Privacy.