Prepared for Cygnus Support by Adrian Taylor, 2026-10-05. If you work there and would rather this page came down, say so and it comes down.
Cygnus Support: what the records show, and what we could do together
Adrian Taylor runs Charity in a Box, after twenty years working in charities and public services. About Adrian.
1. What you say, and where we read it
We read your website (Welcome to Cygnus Support) and your public channels.
“We are client focussed and deliver excellent counselling and wellbeing services Our Work Self help supports people to manage symptoms of mental health and help prevent these from getting worse.” (cygnussupport.com)
“We are a local general counselling charity based in Ashington, Northumberland, who provide a range of services to those seeking to improve their mental health and wellbeing.” (cygnussupport.com)
Your channels: x (closed to readers, not read).
2. Northumberland’s charities, from outside
377 charities are based in Northumberland, 11.8 for every 10,000 residents, where 21% of residents are on low incomes. 17% show under three months’ reserves or three years of deficits on their latest return; 9% take half or more of their income from government. The five largest hold 30% of the area’s charity income.
Mental health in Northumberland
In Northumberland, the national network for your field (mental health) sits in the best-reached fifth of England's areas for the number of people counted there (gold in the chart below where a field has none recorded here or is in the thinnest fifth). Across England, 12,312 charities outside the field say in their own reports that they serve the same people, against 416 in it.
The 25 fields, against England
For each field of charity work we have mapped, where Northumberland stands among England’s 152 areas for the presence of the national network per person in need. Gold bars are the fields where no presence is recorded here (5 of 25) and those in the thinnest fifth of areas (1).
Befriending
Drug and alcohol services
Families with young children
Homelessness
Youth centres
Cadets
Local infrastructure
Veterans
Community foundations
Learning disability
Rural communities
Disability services
Hospice care
Almshouses
Kidney patients
Legal help
Unpaid carers
Young people
Community transport
Dyslexia
Older people living alone
Food aid
Riding for the disabled
Young people with SEND
Mental health
Northumberland: the bar is where the area stands among England's 152 areasnone recorded here, or in the thinnest fifthEngland's median area
Point at a bar for its figures.
Who does the work here, by register purpose
Northumberland377 charities
Education/training169
General charitable purposes133
Arts, culture, heritage, sci…96
Amateur sport89
Economic/community developme…82
Disability77
Recreation74
Poverty relief70
Health67
Religious activities65
Environment59
Other purposes35
A charity records up to three purposes, so the circles overlap. Point at one for its count.
Researchers who studied how charities support people with dementia across the United Kingdom concluded:
“National and local data sources could help charities and commissioners begin to identify inequalities of provision.”
Mayrhofer, Goodman, Lafortune, Smeeton, Littlechild, Shora and Bunn, Voluntary Sector Review, first published 2021. Read the paper.
This page is that view for Northumberland.
3. Sample campaign
Three posts in your voice from the figures above, each with its picture, ready to use. Every figure is from public information and no charity is named.
Bluesky / X: Mental health in Northumberland: the national network's presence, for the people counted here, sits in the best-reached fifth of England's areas. Who else does the work: https://www.charityinabox.uk/offers/cygnus-support.html
LinkedIn: Mental health in Northumberland: the national network's presence, for the people counted here, sits in the best-reached fifth of England's areas. Who else does the work: https://www.charityinabox.uk/offers/cygnus-support.html
Built from public information; no charity is named.
Bluesky / X: 377 charities are based in Northumberland: 11.8 for every 10,000 residents. We've read what they say they do. https://www.charityinabox.uk/offers/cygnus-support.html
LinkedIn: 377 charities are based in Northumberland: 11.8 for every 10,000 residents. We've read what they say they do. https://www.charityinabox.uk/offers/cygnus-support.html
Built from public information; no charity is named.
Bluesky / X: 17% of Northumberland's charities show under three months' reserves or three years of deficits on their latest return. Which fields, and who else is at work: https://www.charityinabox.uk/offers/cygnus-support.html
LinkedIn: 17% of Northumberland's charities show under three months' reserves or three years of deficits on their latest return. Which fields, and who else is at work: https://www.charityinabox.uk/offers/cygnus-support.html
Built from public information; no charity is named.
Your area's charities from outside, with your own field first: how thin the known network is here for the people you work with, who else does the work, how exposed the area's charities are, what the money looks like. A page like this one, in full, refreshed each quarter.
£600 once, or £1,200 a year with four refreshes
A campaign from the findings
Three to five posts a month in your voice, each with its picture, from your area's own figures.
£250 a month
The first month: a twenty-minute call, your page in full within a week, and the first campaign posts the week after. Prices are set by income band from the public register and are the same for everyone in the band.
5. How to say yes
Reply to the email with a day that suits, call or text Adrian on the number in the email (it is on the Contact page too), or write to adrian@charityinabox.uk.
What this can and cannot say. These are counts over groups of charities and places from their own returns and reports and from national statistics. They do not rank any charity, name any, or say why. A thin field is one where the known network is thin for the people counted here, not one where nobody is helped.
Built from public information: the Charity Commission for England and Wales register and the annual reports charities file with it (OGL v3.0); Census 2021 (ONS); the English Indices of Deprivation 2025 (MHCLG); the Claimant Count (ONS). Privacy.