Prepared for Abbeyfield England by Adrian Taylor, 2026-10-05. If you work there and would rather this page came down, say so and it comes down.
Abbeyfield England: what the records show, and what we could do together
Adrian Taylor runs Charity in a Box, after twenty years working in charities and public services. About Adrian.
1. What you say, and where we read it
We read your website (Retirement Homes & Housing for Older People | Abbeyfield England) and your public channels.
“Welcome to Abbeyfield England At Abbeyfield England, we offer a range of housing and care options designed for older people, creating social connection and independence.” (abbeyfieldengland.com)
Your channels: youtube (read); x (closed to readers, not read); linkedin (closed to readers, not read); facebook (closed to readers, not read); instagram (closed to readers, not read); tiktok (closed to readers, not read).
2. Older people living alone, from outside
302 charities are in the field by name or membership. 8,396 other charities say in their own latest report that they serve the same people.
Older people living alone302 charities
Education/training3,870
General charitable purposes3,287
Religious activities3,043
Poverty relief2,766
Disability2,139
Health2,063
Economic/community developme…1,723
Arts, culture, heritage, sci…1,480
Amateur sport1,108
Housing1,086
Almshouses230
Young people126
Local infrastructure107
Disability services86
Community transport79
Veterans65
Legal help64
Food aid60
the fieldother charities naming its people, by register purposeof those, in another field on this site
Your members against the rest of the field
Measure
Members
Rest of the field
Fragile (share)
15%
33%
Government-dependent (share)
0%
18%
Reserves, months (median)
21.4
4.1
Income change over returns, % (median)
37.2
30.2
Report names the people (share)
92%
89%
Areas with little or no presence of your network, those with the most residents on low incomes first: Birmingham, Tower Hamlets, Hackney, Newham, Middlesbrough, Barking and Dagenham, Sandwell, Enfield, Blackburn with Darwen, Brent.
Researchers who studied how charities support people with dementia across the United Kingdom concluded:
“National and local data sources could help charities and commissioners begin to identify inequalities of provision.”
Mayrhofer, Goodman, Lafortune, Smeeton, Littlechild, Shora and Bunn, Voluntary Sector Review, first published 2021. Read the paper.
This page is that view for your field.
3. Sample campaign
Three posts in your voice from the figures above, each with its picture, ready to use. Every figure is from public information and no charity is named.
Bluesky / X: 8,396 charities outside older people living alone say in their own reports that they serve the same people, against 302 in the field. Who they are, by what they do: https://www.charityinabox.uk/offers/abbeyfield-england.html
LinkedIn: 8,396 charities outside older people living alone say in their own reports that they serve the same people, against 302 in the field. Who they are, by what they do: https://www.charityinabox.uk/offers/abbeyfield-england.html
Built from public information; no charity is named.
Bluesky / X: 15% of the network's members show under three months' reserves or three years of deficits, against 33% of the rest of the field. https://www.charityinabox.uk/offers/abbeyfield-england.html
LinkedIn: 15% of the network's members show under three months' reserves or three years of deficits, against 33% of the rest of the field. https://www.charityinabox.uk/offers/abbeyfield-england.html
Built from public information; no charity is named.
Bluesky / X: 85 of England's 152 county and unitary areas have little or no presence of the network for the people counted there; Birmingham, Tower Hamlets, Hackney first. https://www.charityinabox.uk/offers/abbeyfield-england.html
LinkedIn: 85 of England's 152 county and unitary areas have little or no presence of the network for the people counted there; Birmingham, Tower Hamlets, Hackney first. https://www.charityinabox.uk/offers/abbeyfield-england.html
Built from public information; no charity is named.
What your field can't see from inside it: the page on our site, in full, refreshed each quarter.
£1,500, £4,000 or £9,000 a year, by your income band, never negotiated
The members' licence
Each of your members gets its own view: where it stands beside the rest of the field, what is thin in its area, who else is at work there.
included in the year
A campaign from the findings
Posts and pictures in your voice from your field's own figures, for your channels.
£250 a month
The first month: a twenty-minute call, your page in full within a week, and the first campaign posts the week after. Prices are set by income band from the public register and are the same for everyone in the band.
5. How to say yes
Reply to the email with a day that suits, call or text Adrian on the number in the email (it is on the Contact page too), or write to adrian@charityinabox.uk.
What this can and cannot say. These are counts over groups of charities and places from their own returns and reports and from national statistics. They do not rank any charity, name any, or say why. A thin field is one where the known network is thin for the people counted here, not one where nobody is helped.
Built from public information: the Charity Commission for England and Wales register and the annual reports charities file with it (OGL v3.0); Census 2021 (ONS); the English Indices of Deprivation 2025 (MHCLG); the Claimant Count (ONS). Privacy.